Brand System · Campaign Art Direction · Event Identity
Copywriter: Randall Wunder-Smith
One visual language, five years of growth. Built around VMG’s arrow, the system has evolved across campaigns, digital, paid media and flagship events while staying recognizably VMG.
Taking the brand to new heights.
For Congress of the VMGs, I evolved the existing system into a mountain-led event identity around Ascend Together, extending it across motion, daily logo variations, wayfinding and the full conference environment.
One system, a lot of room to move.
Beyond Congress, the same visual language continues across VMG's broader brand work, flexing through campaigns, paid media and digital content without losing the identity that ties it all together.
Results
5+ Years
Evolving brand system
277%
Increase in views QoQ
900K+
Paid media impressions
+21%
Audience growth YoY
Bronze VETTY Award
Veterinary Professional Education Video
Videographer: Will Harrison