Paid Media · Out-of-Home · Art Direction · 2024–2026
Copywriters: Mark Pantsari & Jessica Gorman
When Chewy Vet Care opened its first Atlanta practices, the goal was to introduce the brand in a way that felt unmistakably Chewy, but also genuinely connected to the city. Working within Chewy's national brand system, we built an out-of-home campaign around the very specific situations Atlanta pet owners know all too well.
From lemon pepper to ITP vs. OTP, the creative used local references to make each placement feel like it belonged exactly where it was running. The idea was simple: keep Chewy's voice and visual identity intact, then give it an Atlanta point of view.
From Atlanta to 8 markets.
Delray Beach, FL Digital Urban Panel
Atlanta, GA Digital Urban Panel
9th + CO, CO Digital Urban Panel
Austin, TX Digital Urban Panel
Austin, TX Digital Billboard
The work worked.
11.08M
Impressions delivered
$18.10
CPM, under estimate
8
Markets in the national rollout
AMY Award
B2C Marketing, Local & Regional
Outdoor & OOH, AMA Atlanta
“The confidence we have in your team's ability to execute and then market this work is truly impressive. You guys are absolutely our partner.”
Michael Abata Chewy Vet Care, Local Marketing & National Partnerships