Zoetis

Zoetis’ Point of Purchase (PoP) program gives veterinary practices customizable, ready-to-use marketing materials to promote products, communicate special offers and connect directly with pet owners. Over 4+ years, I’ve helped design and evolve this campaign system across in-clinic flyers, email, social media and website banners. As the program has grown to include more products and promotions, the creative has continued to adapt while maintaining consistency across the larger Zoetis brand.