Chewy Vet Care

Chewy Vet Care’s Atlanta work was built around making a national brand feel unmistakably local. The “We ♥ Pet-Lanta” campaign tapped into the neighborhoods, language and everyday experiences Atlanta pet parents actually recognize, bringing Chewy’s playful personality to everything from billboards and digital media to streaming audio.

That same spirit extended beyond advertising through experiential work like Camp Chewy and the Summer Paws Tour, creating opportunities for the brand to show up in the community in a more tangible way. Across every touchpoint, the goal was the same: make Chewy Vet Care feel less like a new brand entering Atlanta and more like a neighbor that already gets it.

Copywriters: Mark Pantsari & Jessica Gorman